“I know you like the picture on that one’s label, but this one has an orange ‘money off’ sticker”.
I am sure you have heard many similar wine shelf conversations.
In fact, recent research by M&S found nearly 25% of shoppers admitted to spending over 10 minutes deliberating in the wine aisle.
Feeling overwhelmed by the choice is cited as part of the reason.
FOWM (fear of wasting money) is, I sense, another factor – especially as the same survey reveals that 40% of customers stick to buying wines they already know.
Do let MidWeek Wines help, then, with recommendations that you can buy without hesitation – or much likelihood of disappointment.
One thing we cannot help with, however, is rapidly escalating prices so remember the newspaper comment I quoted recently that “£8 is the new £5.99”.
Today’s selections (at £7.50) seem to confirm that point.
Once again, pictures and hyperlinks are included where possible to make it easier to track down the wine in question.
One few people will “know already”.
2022 Found Refosco (£7.50 at M&S stores but only available in cases of 6 online and 13% abv):
M&S publicity material tells us that its “Found” range is designed to unearth “exciting and undiscovered tastes” often using lesser-known grape varieties.
Well, they certainly meet that objective well with this refosco from NE Italy that will delight lovers of soft, fruity reds.
Dark and smooth, it has an attractive foundation of juicy raspberry, plum and cherry flavours.
Fresh acidity, modest tannin, smoky slate influences and suggestions of ginger snap and aniseed complete the picture of a seriously underestimated light red wine.
Something more familiar and perennially good.
2022 La Vieille Ferme Blanc (£7.50 – instead of £8.50 until 21 November – at Morrisons and 12.5%):
Anyone still dubious about Rhȏne Valley white wines should test drive this captivating old friend made by the region’s accomplished Perrin family.
It eschews some obvious blending options to configure a fusion of bourboulenc, ugni blanc and vermentino (rolle) with the more predictable grenache blanc.
Crisp with a creamy texture, the result centres on nicely balanced greengage and crunchy apple flavours.
Those components integrate well with the wine’s citrus acidity, other orange peel elements, mineral undercurrent and hints of pear drop.
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