Fairtrade Fortnight begins on Monday and, to celebrate it, the Co-op has reduced the price of a number of its 25 or so Fairtrade wines until 15 March.
All credit to the Co-op they have supported this cause brilliantly – selling a third of the Fairtrade wine produced worldwide.
For instance, until the Tilimuqui secondary school in Argentina was completed (with support from Fairtrade wine sold by the Co-op) in 2012, the village had no secondary education for most of its older children.
Not simply an underperforming school, or an under resourced one, or a poorly accommodated one – no local secondary school at all!
Its not just the cause that's good!
To help celebrate that and other successes (such as a new, reliable, drinking water supply), why not grab a bottle of my pick from the Co-op’s Fairtrade range.
Full and textured, 2013 Co-operative Fairtrade Truly Irresistible Malbec (£6.99 at the Co-op – with 13% abv) has impressive vanilla and chocolate influenced cherry fruit with limited tannin, firm raspberry centred acidity but a little twist of all-spice on the finish.
That incidentally is the all year round price and not part of any short term promotion.
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