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Another 25% Promotion from Sainsbury’s

As Sainsbury’s Easter treat to you, today sees the start of another of their immensely popular “25% off promotions” that apply when customers buy 6 or more bottles of wine in store and online; it runs until Sunday 9 April 2017.

As before, the deal covers all wines including those already on promotion and, to maximise the value you secure, I have listed here a dozen wines I consider to be consistently reliable but, more importantly, which attract that “double discount”.

So, three prices appear next to the name of a wine. To the right is the list price; the middle one is the slightly longer running promotional price that applies until 25 April while the left hand figure shows that “double discount multi-buy” price.

Now for some legals

Multi-buy prices do not apply in Scotland, to “Convenience” branches anywhere, if you buy fewer than six bottles – or after 9 April but do check in store if you are in any doubt.

As usual, click the Star Buy picture for an enlarged image that will help you track down the wine on crowded shelves.

Here are the whites

  • Taste the Difference Soave Classico (£4.50/£6/£7) – red apple fruit with a savoury edge and lime centred acidity.
  • Taste the Difference Coolwater Bay Sauvignon Blanc (£5.07/£6.75/£8) with mild gooseberry flavours and complex orange depth.
  • Taste the Difference Godello (£5.63/£7.50/£8.50) – soft but savoury quince style fruit.
  • Bernard Series Bellingham Roussanne (£6/£8/£9.50) – aromatic, mineral edged with white plum based fruit.
  • Chablis Premier Cru Selection Domaines Brocard (£10.50/£14/£18) –  fresh, lemon fruit with apple centred acidity.

And a brilliant rosé

  •  Les Caillottes Sancerre Rosé (£7.50/£10/£12) – ripe but subtle strawberry fruit with depth and a suspicion of sweetness.

Now for the reds

  • Taste the Difference Padthaway Shiraz (£4.50/£6/£7) – plum and cherry fruit, firm acidity and touches of minty chocolate.
  • Taste the Difference Marques de Almeida Ribera del Duero (£5.25/£7/£8) bright cherry and blackberry fruit with a twist of tannin.
  • Santa Julia Malbec (£6/£8/£9) – dense elderberry and blueberry fruit  with touches of mint and vanilla.
  • Bellingham Bernard Series Syrah (£8.25/£11/£13) – rich, intense, mulberry and bramble fruit.

Next come bubbles

  • Codorniu Cuvee Barcelona Brut (£6/£8/£13) – bold lemon acidity with tangerine depth.

Finally – My Absolute “Must have” Star Buy

UK white wine drinkers just love pinot grigio while red enthusiasts purr over good pinot noir but nobody seem to notice their little brother. That’s a crying shame because pinot blanc delivers distinctive, food friendly, serious white wine that can be lovely.

At this price you really can afford to give a try to 2015 Taste the Difference German Pinot Blanc (£4.50/£6/£7) with its aromatic apple and pear fruit, hints of almond and firm sherbet lemon acidity.



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Ron Gourlay

Hello Brian,
I notice that Tesco are doing 25% off 6 bottles plus until 24th April and I shall be buying Tim Adams Clare Valley Shiraz and The Fergus, £10 shelf price less 25% £7.50. Tim Adams is still producing great wine and £7.50 per bottle is a real bargain. However I would be obliged if you could recommend some other wines from Tesco’s current in store range between £5 and £10.

Brian Elliott

Ron …… Not received details of the Tesco promotions yet but will try to chase it up ………. Brian

Dave H

Thanks for the heads up on the Pinot Blanc, Brian. 18 bottles now tucked up in the wine fridge!

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